Who i am
About me
Brian Shurman
Strategy built on experience and brought to life through action From Canada
I’m Brian Shurman, a social impact and corporate citizenship leader based in Georgina, Ontario. I work at the intersection of corporate priorities, employee engagement and nonprofit partnerships, with the ability to create a strategy and lead its delivery.
At Flight Centre Travel Group, I built the formal social impact and sustainability program across the Americas from the ground up. I brought structure to existing charitable activity, connected giving and volunteering with partnerships and sustainability engagement, and implemented Benevity to support employee participation.
At RBC, I led enterprise employee giving strategy and the Employee Giving Campaign throughout my tenure as Senior Manager, Citizenship Engagement. I aligned senior leaders and business teams, directed campaign governance and supported a network of more than 2,000 employee Champions. My work connected the annual campaign with opportunities for community involvement throughout the year.
My nonprofit consulting experience includes transformational partnerships, fundraising, donor relations and impact communications. Today, as Corporate Social Impact Engagement Consultant at United Way Greater Toronto, I architect corporate partner engagement strategies and translate them into fundraising, stewardship and employee giving programs.
I understand the decisions businesses need to make and the relationships nonprofits need to sustain. I bring those perspectives together through stakeholder leadership, partnership management and practical systems. Deep CRM knowledge and significant expertise in donor platform management, including Benevity, help me connect strategy with a strong donor and employee experience.
My earlier commercial leadership adds a practical understanding of business development, client relationships and organizational priorities. My Media Arts background supports the storytelling and communications that help people understand a program and choose to participate.
My community involvement includes board service with the Georgina Community Food Pantry from December 2022 to October 2026. I’m also a husband, father and enthusiastic cook who enjoys music and time outdoors.
The example I set as a father is one of the reasons this work matters to me. I want generosity and community involvement to feel like a natural part of everyday life.
Some Results
In 2024, RBC employees contributed $31.6 million and nearly 340,000 volunteer hours to more than 12,500 charities in 89 countries.
Engineered and led cross-border hunger relief campaigns resulting in over 3,000,000 meals provided to food-insecure families.
Fostered and managed workplace donor platforms for more than 122,000 global users, driving adoption, impact, and engagement.
My bio
Resume
November 4, 2025 to present
United Way Greater Toronto
Corporate Social Impact Engagement Consultant
- Architect corporate fundraising and employee engagement strategies that connect partner priorities with community needs, translating strategic direction into practical delivery.
- Apply enterprise employee giving campaign expertise to design and activate programs that engage senior leaders, mobilize employees and sustain participation throughout the year.
- Lead stakeholder engagement and partnership management, aligning expectations, building trust and developing opportunities for deeper corporate involvement.
- Develop donor stewardship approaches that communicate impact, strengthen relationships and support continued engagement.
- Use deep CRM knowledge to inform partner strategy, guide relationship planning and coordinate donor engagement across complex portfolios.
- Draw on significant expertise in donor platform management systems, including Benevity, to shape effective giving experiences and program delivery.
- Led enterprise employee giving strategy and the Employee Giving Campaign throughout my tenure, connecting annual campaign delivery with year-round community engagement.
- Directed campaign governance and senior leadership engagement, aligning enterprise priorities with participation across business lines.
- Mobilized and supported a network of more than 2,000 employee Champions to strengthen local activation and employee involvement.
- Developed communications, operational resources, toolkits and executive presentations to advance giving and volunteering.
- Led the enterprise employee giving strategy and campaign that helped mobilize $31.6 million in collective employee contributions in 2024.
- Advised organizations on social impact strategy, transformational partnerships and stakeholder engagement.
- Designed and activated fundraising and volunteer campaigns, translating strategic priorities into practical participation opportunities.
- Supported employee ambassador networks and integrated inclusion into engagement planning.
- Advised on workplace giving and donor platform management systems, including Benevity, to strengthen program delivery.
- Developed communications plans and impact storytelling to build stakeholder understanding and reinforce organizational identity.
- Built the formal corporate social impact and sustainability program across the Americas from the ground up, establishing the structure for coordinated delivery.
- Implemented and managed Benevity to support workplace giving, volunteering and employee participation.
- Designed and delivered integrated fundraising and volunteer campaigns across brands and locations.
- Developed charitable partnerships and employee engagement opportunities aligned with community priorities.
- Worked with communications teams to advance sustainability engagement and communicate the program’s purpose and impact.
- Led business development managers and corporate sales strategy across Canada, strengthening client relationships and team capability.
- Helped formalize Flight Centre Foundation projects and grow employee giving alongside commercial leadership responsibilities.
- Connected business priorities, relationship development and community involvement, establishing a foundation for the later dedicated social impact function.
- Supported shelter clothing-room operations, donation distribution and volunteer coordination, alongside seasonal fundraising and community outreach.
- Contributed to strategic planning, governance and community partnerships, helping the Pantry strengthen its capacity to serve local residents.
- University of Toronto - Graduate Program (G. Dipl. SR&S) Social Responsibility & Sustainability - Fundraising campaign design and Community Investment Strategy (CIS) focus
- Sheridan College - Media Arts Diploma
