Who i am
About me
Brian Shurman
Social Impact & Engagement Expert From Canada
I’m a strategist working at the intersection of corporate citizenship and communications, driven by the belief that strong communities are built through intentional investment. What we give comes back - strengthening culture, deepening connections, and creating lasting impact.
I develop strategies that align corporate culture with meaningful change, leading initiatives that support employee giving, volunteering, and measurable community investment. Whether managing donor platforms, building campaigns, or creating transformational partnerships, I help organizations put their values into action.
Communication is central to my work. I lead governance models that empower leaders, engage employees, and make storytelling part of how a company lives its purpose. Because philanthropy isn’t a side program - it’s a way to build belonging, engagement, and business value.
I do this work because I care about it. When we come together with purpose, we don’t just give - we build something better.
Some Results
Community support for 12,000+ charities in 100+ countries, surpassing 1 million volunteer hours and over $100M in donations.
Engineered and led cross-border hunger relief campaigns resulting in over 3,000,000 meals provided to food-insecure families.
Fostered and managed workplace donor platforms for more than 122,000 global users, driving adoption, impact, and engagement.
My bio
Resume
- Spearheaded the evolution of RBC’s annual giving campaign into a dynamic, year-round global employee engagement platform.
- Directed a governance infrastructure of global leadership and 2,000+ volunteer Champions across multiple regions.
- Advanced engagement in employee volunteer programs + fundraising initiatives, aligning with enterprise-wide social impact goals.
- Shaped brand narrative through compelling communications, showcasing RBC employees' positive impact across communities.
- Provided operational leadership, driving innovation in community investment resources, toolkits, and executive presentations.
- Advised organizations on structuring social impact initiatives and measurable sustainability programs.
- Delivered strategic communications planning, reinforcing brand identity and narrative through impact storytelling.
- Consulted on SaaS donor management systems (e.g., Benevity) to streamline and scale social impact efforts.
- Led the design and activation of fundraising and volunteer engagement campaigns.
- Supported employee Ambassador and Champion programs.
- Architected company-wide social impact strategies across North America and Latin America.
- Successfully implemented and managed SaaS workplace giving software (Benevity) to enhance employee engagement.
- Developed and executed integrated fundraising and volunteer campaigns supporting priority causes.
- Collaborated with communications teams to champion sustainability initiatives internally and externally.
- Amplified company reputation through proactive PR and marketing around corporate social responsibility commitments.
- Led Business Development Managers across Canada, driving sales excellence and building key client partnerships.
- Developed corporate sales strategies, trained teams, and consistently surpassed company revenue targets.
- Pioneered formalized management for charity projects under the Flight Centre Foundation, scaling impact and fundraising success.
- Partnered with leadership to significantly grow employee giving programs across the company.
- Led donation management and volunteer coordination + clothing room distribution to shelter guests.
- Supported seasonal fundraising and community outreach campaigns
- Contributing to the development of GCFP’s strategic plan and growth initiatives.
- Providing governance oversight and business strategy advisement.
- Serving as an organizational ambassador to strengthen community partnerships.
